Tag: Site Speed

Improving WordPress Site Speed

(originally posted on Bring Your Own Design)

Most of us don’t need to serve up millions (or even hundreds) of pageviews a day, but, eventually you’ll run into a situation where your site is running slow. While the reasons for a slow-loading site are countless, there are a few things you can do to help increase your WordPress site speed.


It’s easy to get tempted by cheap hosting. You can even find free WordPress hosting if you look hard enough! But, the old adage of “you get what you pay for” definitely applies to the web hosting world. Cheap hosts tend to overcrowd their servers, and one badly-behaving site can take down multiple others! For mission-critical sites, we recommend using a managed hosting provider like WPEngine or Synthesis (if you’re on StudioPress Genesis). If you’re handy with a command line, a managed VPS like A Small Orange offers is probably your best bet.

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Site Speed As A Ranking Metric

Site speed is important from a usability standpoint. If you’ve got a Flash-heavy site, or large images, the bounce rate tends to go up, given that people are, by nature, impatient. So, for Google to announce that they’re taking page load speed into account is no surprise.

I’ve said many, many times before that the ultimate goal of Google is to see the web as a real person does, and rank accordingly. They’re getting quicker and better at it. People need information and want data quickly. They want it to be updated and as efficient to access as possible. Attention spans are simply shrinking, and unlikely the surfer will stay very long if the page takes forever to load.

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