(originally posted on Bring Your Own Design)
If you ask most C-level executives, they assume because they can get to their company site from their tablet, that they’ve got a “mobile site”.
However, having a site that merely loads on a mobile device isn’t enough nowadays. Users expect a different, tailored experience when they visit a site from a mobile device. Tiny text and hard-to-activate menus are simply unacceptable byproducts of relying on desktop layouts to work on mobile.