Keyword Research

Keyword Research Using Python, RAKE, and Support Chat Transcripts

Over at, our main avenue of customer support is live chat. We previously were on Olark, but has since built out a chat system that we call HappyChat (support folks are referred to as Happiness Engineers). There are a number of excellent features that the development team has built in, but an often underutilized one is chat tagging. If a user joins a chat, and asks about a domain renewal, that chat might be tagged with “domains” or “domain-renewal”; we aren’t very strict on tagging, except in certain circumstances. We can pull out the data we need even if the tagging is a little fuzzy.

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Grow Your Traffic with Keyword Research

Grow Your Traffic with Keyword Research

This post is an introduction for bloggers to the concept of keyword research, with some real-world examples, tools, and step-by-step guidance.

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Analog Keyword Research

When it comes to keyword research, I'm guilty of doing the same old thing; I open up the AdWords Keyword Tool and start pecking away, hoping to take a few general head keywords and turn it into something workable. I'm pretty sure every other SEO on the planet starts out keyword research pretty similarly, if not the exact same way.

Most of our customers are traditionally paper and pen kind of businesses; the digital landscape is pretty new to them, and subsequently, they may not really have many online assets (service manuals, documentation, whitepapers, etc.). It kind of struck me today that while getting these things online and working in our benefit might be extremely costly, we can still take advantage of them for the initial brainstorming phase (not to mention content fodder down the road).

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Three SEO Metrics You Should Monitor, or, “PageRank Is Still Mostly Useless”

It’s been pretty commonly agreed for quite a while that PageRank (in the form that’s publically viewable) is a number that just doesn’t match up to the real authority of a particular site. The latest post from the Webmaster Tools blog solidifies that fact that this just isn’t something to base your success metrics on.

The key phrase of the article?

…PageRank comes in a number. Relevance doesn’t.

Anybody with any marked SEM experience would agree that conversions are the ultimate goal. Beyond the obvious (conversion rates, bounce rate, number of conversions), there are a few numerical metrics that I like to keep tabs on.

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