(originally posted on DesignBigger)
In successful SEO campaigns, long-term return on investment tends to be better than in a PPC campaign. It’s almost like renting versus buying; even though you might have spend more upfront, you’re building equity that can be “cashed in” later in the form of organic rankings, citations/backlinks, and search engine results page domination.
That being said, a well-run SEO campaign will likely become more costly in the new year; more work and time has to be devoted to keep an acceptable level of success. Let’s look at a few ways that costs might rise in 2013.