Bing Webmaster Tools: Three Steps To Search Engine Domination
Bing is an often-ignored and forgotten search engine, but for certain demographics, it’s a valuable source of traffic.
Since the Bing/Yahoo merger, Yahoo's ad system has been in a serious state of turbulance. While it's never been on par with AdWords, there was some value to be had in certain verticals. In what we'd call a bold move, Marissa Mayer and company have launched Cost Per Lead ads, in a bid to earn some income in advertising apart from the Microsoft deal on normal PPC ads.