3 Ways To SEO Someone Else’s Site (And Benefit From It)

All the time, we're told that all of our efforts should push traffic only to our site. We should be building links to try to raise domain authority, take advantage of referral traffic, and building up rankings for our site. While we can't abandon those ideas altogether, sometimes there are moments where stepping outside of that thought pattern can really help us in the long run.

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Twitter As An Authoritative Backlink

A while back, I did an experiment trying to prove that while Twitter links are marked as nofollow, that they actually ARE followed.

I had a registered, but never-used domain. Google searches for the domain name yielded zero results. I published a simple, static HTML page (no possibility of trackbacks/pinging/RSS/etc.), and tweeted a link from a public Twitter account (the published link was nofollowed). Within 16 hours, the page was picked up and indexed.

This alone tells us multiple things:

  1. Links on Twitter accounts can be followed, regardless of the link state. I’m sure that some spammy accounts are “sandboxed” and not followed, but for the sake of discussion, we’re referring to good accounts.
  2. The next logical step here is to push for a self-hosted short URL service. Even though most services (like do 301-redirects, it’s better for it to redirect from your own domain.
  3. Links from good Twitter accounts are a probable ranking metric.

My personal Twitter account currently has a SEOMoz Page Authority of 58. That’s pretty respectable. So, it’s not crazy to assume some of that will get passed (Google did crawl the link, after all). If nothing else, it’s a great way to get a site indexed quickly!

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Backlinking: High PR vs Relevancy

In my most recent research, I’ve come to discover that the high PR versus relevancy debate is less important than most think.

The typical procedure for creating backlinks (from high PR sites) usually goes as follows: pick a keyword or a couple of keywords, start linking from high PR sites, and then wait for the traffic to come in on those keywords via boosted SERP rankings.

The relevant linking is much more drawn out. Join some sort of community, build a relationship, and people will naturally link to you, but most likely from low-PR sites that are usually, in the end, NOT relevant.

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